Our Team

The Practitioners Behind the Dashboards

Agency reporting is fundamentally broken. Most agencies send automated PDFs filled with vanity metrics. Clients open them, get confused, and eventually churn. We built this site to fix that specific problem.

We are not software reviewers. We are active local SEO practitioners. We spend our days inside AgencyAnalytics, BrightLocal, Looker Studio, and DAXRM. We know what a local business owner actually needs to see to keep paying your retainer.

We test the tools. We break the templates. We publish what actually works.

Dioniemel Borres, Local SEO Strategist

Dioniemel is a seasoned Local SEO Strategist and Google Business Profile specialist. He spent years watching agencies lose clients over terrible communication. He realized the problem was never the SEO work itself. The problem was the data dump.

He builds the actual reporting pipelines agencies use to justify their retainers. He knows the friction of explaining proximity signals to an HVAC contractor in Phoenix. He understands exactly why review velocity matters more than raw impression counts on a GBP listing.

Dioniemel leads our testing methodology. He connects real client accounts to every tool we review. If a platform struggles to pull accurate map pack rankings, he documents the failure. You can view his professional background on his LinkedIn profile.

Callum MacLeod, Data Visualization Architect

Callum turns raw local search data into visual proof of ROI. He spent six years building custom Looker Studio dashboards for enterprise franchises. Now, he scales those same visualization principles down for local agencies.

He handles our technical API testing. Callum finds the blind spots in native reporting tools. He shows you exactly how to extract NAP consistency scores and plot them against actual lead generation metrics.

Priya Varma, Agency Operations Lead

Priya cares about your agency margins. She evaluates reporting software based purely on workflow efficiency. A beautiful dashboard is worthless if it takes your account managers four hours to update it every month.

She tests the automation limits of tools like Moz and BrightLocal. Priya times the setup process. She audits the white-label capabilities. She tells you exactly which platforms save time and which ones create administrative nightmares.

Our Editorial Standards

We do not accept sponsored software reviews. We buy the subscriptions ourselves.

Every tool we cover gets tested with live client data. We connect active Google Business Profiles. We run the automated reports. We send those reports to actual business owners to gauge their reactions. If a dashboard template confuses a local roofer, we reject it.

Real accounts. Real data. Real client reactions.

You will never find vague feature summaries here. We document the exact steps required to build a credible local SEO report. We call out the bugs. We highlight the missing integrations. We give you the unvarnished operational reality of every platform.

Connect With Our Team

We want to hear from other agency operators. Your feedback shapes our testing schedule.

Tell us which reporting tools you hate. Show us the custom dashboards you built. Ask us how to track specific local conversion metrics. We read every message that comes through our contact form.

Expect a response from a real team member within 48 hours. We are always looking for new ways to stop the data dumps and start proving agency value.